About Swagger

One man's trash is another man's treasure. At Swagger, we seek to uncover Parisian youth who shy away from the mainstream or conventional. Through our 'People' feature, we offer more than just standard street style photos, we give you insight into what inspires these youth - from their favorite music videos to their fashion icons. Think of us as a hyper-local lifestyle site, a mash-up between MTV and Style.com...with a bit more edge.

Take a second to unwrap our Weekender (tips on the coolest things to do in Paris each weekend), watch our Listen Up! video (the newest and funkiest music video of the week), or check out the latest collections from concept stores like Colette.

Trash is treasure. Take notes.