people

Emma

Parisian Model Modesty - Emma

Modesty is a woman's finest quality. When a fly chick can leave the flash and sass at home, but still bring the sexy...that's dope!  We recently caught our new favorite girl, Emma, outside of popular concept store 'Merci' off the Marais. Though she's got model-type […]

in-my-city

Fan Photo - Sam (The Hitmaker) - In My City

Fan Photo - Sam (The Hitmaker) - In My City

As you know, we like to introduce you to dope people from both Paris and around the globe. So meet Sam - a Swagger fan from Belgium who hit up our In My City campaign with this photo...and we're lovin' it.  He's a beatmaker and […]

features

Summer Must-Have: Geometric Prints

Summer Must-Have: Geometric Prints

We were never very good at math but that doesn't stop us from loving this throwback; geometric prints. On everything from mens t-shirts to girls' purses, Geometry class is in session this Summer. Only this time, we're paying attention. Are you a fan? Let us […]

profilin

Profilin': Zaina - Zaina and The Cherry Blossom Girl

Profilin': Zaina - Zaina and The Cherry Blossom Girl

Bumped into her in Paris and she was absolutely amazing. She was gorgeous, and I recognized her immediately. I mean, who doesn't know The Cherry Blossom Girl? Apparently, I was the first fan she met that wasn't all psycho. I just subtly said "Excuse me, […]