Acclaimed fashion designer, Alex Noble, returns to the MTV Swatch playground with an all-new video that exposes his thoughts on the intersection of music and fashion. As more and more artists, like Lady Gaga, make fashion an 'integral' part of their persona, the more we'll […]
MTV/Swatch Playground - Rankin Talks Photography and Fashion
Rankin is an acclaimed international photographer known for taking gorgeous portraits of celebrities like Katy Perry, Colin Firth, Jay-Z and Madonna. Recently, however, he's put down his camera to chat with MTV/Swatch Playground about his new line of watches with Swatch as well as the […]
MTV/Swatch Playground - Interview with Designer Fred Butler
ZOMG! If you loved Lady Gaga's epic blue headgear in last year's Telephone video, you should probably start praising accessories designer, Fred Butler. The British artist went from creating stage props to hand-crafting some of the most beautiful jewelry worn by celebs and underground style […]
MTV/Swatch Playground - Interview with Alex Noble, Stylist
We've recently teamed up with MTV and Swatch to bring you some rad videos that promote the intersection of music, fashion, art and more! For the first installment, we hear from Lady Gaga AND Florence Welch's stylist, Alex Noble. He's hot off the heels of […]
Paris Most Wanted Pt. 1 - Andrea
She's not called Paris' Most Wanted for nothing. Andrea's got an eye for style and an undeniable cool that's granted her a massive following via her blog, and access to Paris' top parties. We took some time to hang with the gorgeous 20-something in 3 […]
people
Inside + Out - Paris Fashion Week
We love badass chicks. On the runway, they've got the stare to make guys swoon; off the runway, their casual coolness makes men all tongue-tied. Just take a look at the models from the Elie Saab show on Wednesday, rockin' only the best in slim […]
in-my-city

Fan Photo - Sam (The Hitmaker) - In My City
As you know, we like to introduce you to dope people from both Paris and around the globe. So meet Sam - a Swagger fan from Belgium who hit up our In My City campaign with this photo...and we're lovin' it. He's a beatmaker and […]
features

Swagger: New Addi+tion
We love women in boots. And while booties are cute enough, we wanna see long boots, the one's that ride all the way up the thigh screaming 'step-back-before-you-get-hurt'! Thigh-high boots are back HARD for Fall, and have been seen everywhere from the runway to the […]
profilin

Profilin: Carrie - 'Walk Walk Fashion Baby'
Profilin' allows you into the lives of the most stylish Parisian youth. This is Carrie...in her own words. Hi guys! More of my usual activities - I've been working for a few weeks as an assistant in a Press Office. The job means less time […]