people

Say My Name! - John

Say My Name! - John

When we hit the streets of Paris, we just LIVE to find flyness like John's! He's got a British background, but his well-cut, well-coordinated Parisian look made us think he was a true Frenchman!  Check the coordination - from the navy blue and red checkered […]

in-my-city

Fan Photo - Sam (The Hitmaker) - In My City

Fan Photo - Sam (The Hitmaker) - In My City

As you know, we like to introduce you to dope people from both Paris and around the globe. So meet Sam - a Swagger fan from Belgium who hit up our In My City campaign with this photo...and we're lovin' it.  He's a beatmaker and […]

features

A Toast to the King - Michael Jackson

A Toast to the King - Michael Jackson

Michael Jackson was the epitome of Swagger - stylish,  smooth, unique and memorable.  We pay our respects to the man that influenced millions -young and old- with an amazing voice, a daring fashion sense and a futuristic vision. Take a second to watch "They Don't […]

profilin

Profilin': Zaina - Zaina and The Cherry Blossom Girl

Profilin': Zaina - Zaina and The Cherry Blossom Girl

Bumped into her in Paris and she was absolutely amazing. She was gorgeous, and I recognized her immediately. I mean, who doesn't know The Cherry Blossom Girl? Apparently, I was the first fan she met that wasn't all psycho. I just subtly said "Excuse me, […]