Acclaimed fashion designer, Alex Noble, returns to the MTV Swatch playground with an all-new video that exposes his thoughts on the intersection of music and fashion. As more and more artists, like Lady Gaga, make fashion an 'integral' part of their persona, the more we'll […]
MTV/Swatch Playground - Rankin Talks Photography and Fashion
Rankin is an acclaimed international photographer known for taking gorgeous portraits of celebrities like Katy Perry, Colin Firth, Jay-Z and Madonna. Recently, however, he's put down his camera to chat with MTV/Swatch Playground about his new line of watches with Swatch as well as the […]
MTV/Swatch Playground - Interview with Designer Fred Butler
ZOMG! If you loved Lady Gaga's epic blue headgear in last year's Telephone video, you should probably start praising accessories designer, Fred Butler. The British artist went from creating stage props to hand-crafting some of the most beautiful jewelry worn by celebs and underground style […]
MTV/Swatch Playground - Interview with Alex Noble, Stylist
We've recently teamed up with MTV and Swatch to bring you some rad videos that promote the intersection of music, fashion, art and more! For the first installment, we hear from Lady Gaga AND Florence Welch's stylist, Alex Noble. He's hot off the heels of […]
Paris Most Wanted Pt. 1 - Andrea
She's not called Paris' Most Wanted for nothing. Andrea's got an eye for style and an undeniable cool that's granted her a massive following via her blog, and access to Paris' top parties. We took some time to hang with the gorgeous 20-something in 3 […]
people

Take Notes on Style - Mathias
It's a fact that guys in Paris carry the rules of street chic in their back pockets. There's never a shirt too long, or pants to baggy, there's not even a hair out of place because, well, that's how the French roll! Check Mathias' street […]
in-my-city

In My City - Kelcie
UPLOAD A PHOTO OF STYLE IN YOUR AREA HERE! Kelcie sends us her picture from Washington D.C., and damn is she a pretty little thing! Here, she took the feminine approach to commando-stylin', with some rugged boots and a tight-mini floral dress. And we thought […]
features

Sunny - From Swagger to Adidas Originals
We knew Sunny was special. When we found her outside the Cool Cats pop-up shop in Paris this Summer, she showed up everyone on the block in her vintage denim overall number. So it's not surprising that the Parisian beauty's the new face of Adidas […]
profilin

Profilin': Zaina - Meet Zaina
I'm the type of girl that you'd enjoy hanging out with. They tell me I'm all fizz. When it comes to style, I never try to fit in. Too lazy. I live everywhere: Nigeria, London, The States, Paris. And right now I'm posting from my […]