Acclaimed fashion designer, Alex Noble, returns to the MTV Swatch playground with an all-new video that exposes his thoughts on the intersection of music and fashion. As more and more artists, like Lady Gaga, make fashion an 'integral' part of their persona, the more we'll […]
MTV/Swatch Playground - Rankin Talks Photography and Fashion
Rankin is an acclaimed international photographer known for taking gorgeous portraits of celebrities like Katy Perry, Colin Firth, Jay-Z and Madonna. Recently, however, he's put down his camera to chat with MTV/Swatch Playground about his new line of watches with Swatch as well as the […]
MTV/Swatch Playground - Interview with Designer Fred Butler
ZOMG! If you loved Lady Gaga's epic blue headgear in last year's Telephone video, you should probably start praising accessories designer, Fred Butler. The British artist went from creating stage props to hand-crafting some of the most beautiful jewelry worn by celebs and underground style […]
MTV/Swatch Playground - Interview with Alex Noble, Stylist
We've recently teamed up with MTV and Swatch to bring you some rad videos that promote the intersection of music, fashion, art and more! For the first installment, we hear from Lady Gaga AND Florence Welch's stylist, Alex Noble. He's hot off the heels of […]
Paris Most Wanted Pt. 1 - Andrea
She's not called Paris' Most Wanted for nothing. Andrea's got an eye for style and an undeniable cool that's granted her a massive following via her blog, and access to Paris' top parties. We took some time to hang with the gorgeous 20-something in 3 […]
people
Parisian Model Modesty - Emma
Modesty is a woman's finest quality. When a fly chick can leave the flash and sass at home, but still bring the sexy...that's dope! We recently caught our new favorite girl, Emma, outside of popular concept store 'Merci' off the Marais. Though she's got model-type […]
in-my-city
Fan Photo - Sam (The Hitmaker) - In My City
As you know, we like to introduce you to dope people from both Paris and around the globe. So meet Sam - a Swagger fan from Belgium who hit up our In My City campaign with this photo...and we're lovin' it. He's a beatmaker and […]
features
Summer Must-Have: Geometric Prints
We were never very good at math but that doesn't stop us from loving this throwback; geometric prints. On everything from mens t-shirts to girls' purses, Geometry class is in session this Summer. Only this time, we're paying attention. Are you a fan? Let us […]
profilin
Profilin': Zaina - Zaina and The Cherry Blossom Girl
Bumped into her in Paris and she was absolutely amazing. She was gorgeous, and I recognized her immediately. I mean, who doesn't know The Cherry Blossom Girl? Apparently, I was the first fan she met that wasn't all psycho. I just subtly said "Excuse me, […]
