people

The Hat Game - Stephanie

The Hat Game - Stephanie

Beanies, berets and fedoras be warned - there's a new hat in town!  Stephanie heats up her hot Parisian summer black and white look with a unique topper.  Sure, she's got trendy stripes, gladiator sandals, and drop-crotch pants that all make for a relaxed look, […]

in-my-city

Fan Photo - Sam (The Hitmaker) - In My City

Fan Photo - Sam (The Hitmaker) - In My City

As you know, we like to introduce you to dope people from both Paris and around the globe. So meet Sam - a Swagger fan from Belgium who hit up our In My City campaign with this photo...and we're lovin' it.  He's a beatmaker and […]

features

Must-Listen: M.I.A ft. Jay-Z - 'XXXO' Remix

Must-Listen: M.I.A ft. Jay-Z - 'XXXO' Remix

In anticipation of her new album, MIA's been dropping hit after hit - starting with the unbelievable video for 'Born Free'. And just after leaking her first single 'XXXO', there's already a remix featuring none other than rap-genius, Jay-Z. It's a must-listen, so check it […]

profilin

Bilan Paris Fashion Week

Bilan Paris Fashion Week

Alexis Mabille, jolies robes, no comment. Alexis Mabille, gorgeous robes...speechless (left). Lanvin, mon défilé préféré de cette saison, robes magnifiques, les couleurs, la matière, tout était parfait. Lanvin, my favorite show of the season, with beautiful dresses, the colors and material...everything was perfect (right). Costume […]