people

Concrete Jungle - Sara

Concrete Jungle - Sara

This one’s for Africa!  As the insanity of the World Cup wound down in South Africa, Sara found a way to bring the safari to the concrete jungle that is Paris!  If you listen closely you can even hear the Zebras praising her black and […]

in-my-city

Fan Photo - Bastien - In My City

Fan Photo - Bastien - In My City

There's not much else to say about Basiten, except that he SETS trends all around France! We met him last summer in Paris looking fly in the summer sun. He recently sent us this photo for our In My City campaign, and he's looking like […]

features

Sunny - From Swagger to Adidas Originals

Sunny - From Swagger to Adidas Originals

We knew Sunny was special. When we found her outside the Cool Cats pop-up shop in Paris this Summer, she showed up everyone on the block in her vintage denim overall number.  So it's not surprising that the Parisian beauty's the new face of Adidas […]

profilin

Profilin': Hussein - Road Trip Stop 1: Berlin

Profilin': Hussein - Road Trip Stop 1: Berlin

Bread & Butter Berlin is one of Europe’s largest fashion trade shows, and the venue is incredible. The architecture of this massive structure is just amazing. You often find yourself asking, “Am I really standing here? Although I arrived in Berlin after a long ride […]