people

SnakeBITE - Marie

SnakeBITE - Marie

The area around the Louvre's usually packed with tourists rockin' gear that makes us cringe. But once in a while, a true Parisian stands out in the crowd. So today, we bring her to you - introducing Marie!  The chick's fly with her plaid shirt-turned-dress […]

in-my-city

Fan Photo - Bastien - In My City

Fan Photo - Bastien - In My City

There's not much else to say about Basiten, except that he SETS trends all around France! We met him last summer in Paris looking fly in the summer sun. He recently sent us this photo for our In My City campaign, and he's looking like […]

features

These New Puritans

These New Puritans "We Want War" - Listen Up!

We love a good fight.  So it's not surprising that the battle gear and badass drumbeat in These New Puritans' vid "We Want War" has our blood pumping!  Not only is it beautifully shot but the simple style throughout (ring-pendant necklaces, cotton Ts, etc) makes […]

profilin

Profilin': Carrie - Special Bloggeuses

Profilin': Carrie - Special Bloggeuses

You probably don't know the beautiful faces in front of you, and that's OK! The pretty and well dressed one is Marion Rocks, the mixed-race beauty is Andrea Pola from 'A Cafe with 5 straws' (already seen on Swagger: Paris here), the sparkling Kenza and […]