people

Runway Paris Fashion Week

Inside + Out - Paris Fashion Week

We love badass chicks.  On the runway, they've got the stare to make guys swoon; off the runway, their casual coolness makes men all tongue-tied.  Just take a look at the models from the Elie Saab show on Wednesday, rockin' only the best in slim […]

in-my-city

Fan Photo - Sam (The Hitmaker) - In My City

Fan Photo - Sam (The Hitmaker) - In My City

As you know, we like to introduce you to dope people from both Paris and around the globe. So meet Sam - a Swagger fan from Belgium who hit up our In My City campaign with this photo...and we're lovin' it.  He's a beatmaker and […]

features

Swagger: New Addi+tion

Swagger: New Addi+tion

We love women in boots. And while booties are cute enough, we wanna see long boots, the one's that ride all the way up the thigh screaming 'step-back-before-you-get-hurt'!  Thigh-high boots are back HARD for Fall, and have been seen everywhere from the runway to the […]

profilin

Profilin: Carrie - 'Walk Walk Fashion Baby'

Profilin: Carrie - 'Walk Walk Fashion Baby'

Profilin' allows you into the lives of the most stylish Parisian youth. This is Carrie...in her own words. Hi guys! More of my usual activities - I've been working for a few weeks as an assistant in a Press Office.  The job means less time […]