Acclaimed fashion designer, Alex Noble, returns to the MTV Swatch playground with an all-new video that exposes his thoughts on the intersection of music and fashion. As more and more artists, like Lady Gaga, make fashion an 'integral' part of their persona, the more we'll […]
MTV/Swatch Playground - Rankin Talks Photography and Fashion
Rankin is an acclaimed international photographer known for taking gorgeous portraits of celebrities like Katy Perry, Colin Firth, Jay-Z and Madonna. Recently, however, he's put down his camera to chat with MTV/Swatch Playground about his new line of watches with Swatch as well as the […]
MTV/Swatch Playground - Interview with Designer Fred Butler
ZOMG! If you loved Lady Gaga's epic blue headgear in last year's Telephone video, you should probably start praising accessories designer, Fred Butler. The British artist went from creating stage props to hand-crafting some of the most beautiful jewelry worn by celebs and underground style […]
MTV/Swatch Playground - Interview with Alex Noble, Stylist
We've recently teamed up with MTV and Swatch to bring you some rad videos that promote the intersection of music, fashion, art and more! For the first installment, we hear from Lady Gaga AND Florence Welch's stylist, Alex Noble. He's hot off the heels of […]
Paris Most Wanted Pt. 1 - Andrea
She's not called Paris' Most Wanted for nothing. Andrea's got an eye for style and an undeniable cool that's granted her a massive following via her blog, and access to Paris' top parties. We took some time to hang with the gorgeous 20-something in 3 […]
people
NEW YORK, JE T'AIME - Kristina
Swagger was born in NYC. So, here and there we gotta represent for our hometown! And, well, it seems that the Parisians also like to show some love for the Big Apple. Kristina knows what's up with fashion, she's been a stylist for days and […]
in-my-city
Fan Photo - Christine (In My City)
Everyone loves a chick in fur and stillettos! And, our girl CO is looking Parisian chic in her In My City upload! From the gold-rimmed heels, to the skin-tight black leggings and alpine white throw, this Houston, Texas beauty is lookin' like a modern-day Naomi Campbell! Rock on. Watch CO's […]
features
Listen Up! - The xx's Florence and the Machine
When the xx remix a song, it goes from plain great to great-ness! That's why we couldn't wait for the British duo to take on Florence and the Machine's 'You've Got the Love'. The video's a remix of Florence's original, but the song is completely […]
profilin
Profilin': Montaigne Street - Pret A Porter Recap
Profilin' allows you into the lives of the most stylish Parisian youth. This is Montaigne Street...in their own words. Hey Swagger: Paris readers! It's been some time, but here are some photos we've been featured in! The latest Paris Fashion Week was devoted to ready-to-wear […]
